To-lip
.png)
Overview
I designed an application mobilizing flower bouquet ordering by offering intuitive navigation, scheduling, customization options, and personalized recommendations enabling users to tailor each purchase to their individual preferences and save time.
​
Problem
Having an app to customize orders has been pivotal to busy individuals, users with specific preferences, and those who find difficulty ordering in person.
Role
UX Designer
​
Timeline
8 Weeks
​
Tools
Figma, Figjam
​
Skills
User Research, Wireframing, Mobile App Design, Product Strategy
The Solution
Increased Customer Retention w/ Scheduled Orders & Custom Bouquets
.png)
Pre-scheduled delivery and pickup options increase sales by catering to busy customers, while the convenience of designing personalized bouquets online makes the app distinctive and user-friendly.
Product Preview
Intuitive Navigation
Streamlined user navigation offers convenient access to all features without overwhelming users. Displayed at the forefront are suggested easy Order Again bouquets, accompanied by favorited items.
Customization
Tailor your bouquets to your preferences, selecting elements such as size, specific flowers, greenery, and even specialized cards.
.png)
.png)
Order Again
Order 2 months in advance and receive reminders to collect or anticipate a delivery. This feature is especially beneficial for large orders or peak periods, such as holidays when floral arrangements are high in demand. Customer retention is boosted due to convenience.
Research
Surveys
​
To understand the needs and goals of our target users, I conducted user research using a combination of methods including surveys and gathering data through competitive analysis. Through user research, I narrowed down 3 main user pain points.
Competitive Analysis
​
To learn more about leading flower delivery apps, I compared the features of other leading applications to identify the distinctive features that would set To-lip apart from its counterparts.
.png)
Pain Points
Ordering in Advance
​
​
​
Overwhelming Options
​
​
​
Customization
Busy individuals want to be able to order in advance and not have to worry about the complications that would occur from forgetting and ordering late.
​
Users have trouble navigating and deciding suitable bouquets to purchase.
​
Users want the option of being able to create their own bouquets.
Target Users
​
​
To-lip aims to become a versatile application catering to a diverse user base ranging from 18-50 years old. In guiding my design process, I developed two user personas.
Ideation
User Flow
​
I created this user flow keeping the key features previously shown in mind.
.jpg)
Wireframing and User Testing
​
I created wireframes to plot out the process and made variations of designs. Through user feedback, I was able to apply changes through iterations.
.jpg)
Simplicity is Key!
​
1. Too Crowded
In my initial iteration, I aimed to make all categories readily accessible on the homepage. However, this resulted in overcrowding the screen. I decided to display only a few options per scroll to maintain clarity and ease of navigation.
2. Reading Difficulty
I enlarged the text and removed excess information to enhance readability for smartphone users. Furthermore, I adjusted the background colors to provide greater contrast and improve text visibility.
​
3. Ease of Navigation
I redesigned the bottom navigation bar to white while also resizing the text and icons, aiming for a sleeker appearance and for better visibility. Additionally, I introduced a highlighting feature in the navigation menu to indicate the current page, offering users clear feedback on their position within the user flow.
Before
After
.png)
White background for
ease of reading
Navigation bar with highlighting feature
Removal of excess
wording
Results
Prototype
​
View how To-lip works with the prototype below or on Figma
​
Design System
​
The green color was used as a reflection of eco-friendly and creativity initiatives. Pink was used as a symbol of love and romance, a constant motivation when purchasing flowers.
.jpg)
Challenges
​
Developing this application alone presented its challenges. I would have benefitted from collaborating with others and receiving fresh perspectives. Additionally, compiling analytical research posed a challenge due to my limited experience in this type of application. Nonetheless, the process of creating To-lip has been a valuable learning experience.
​
Conclusion
​
While this app successfully addressed the primary concern of purchasing bouquets, there are still opportunities for improvement. This case study proved to be a real challenge and rewarding. I believe I've gained valuable insights into the process of product creation, from ideation to execution!